App Deck Slides for Seldne

Slide 1)  A Junior Tennis Mental Health and Wellness Program

Slide 2)  PROBLEM

a)  Alarming rates of mental health issues affecting teens across the US, so much so the Surgeon General declared teen mental health the crisis of our time.

b) Environment plays a key role in the health and welfare of our youth. The junior tennis life is a long, demanding, and uniquely stressful environment to grow up in 

c)  Placing vulnerable immature youths under the extended stress of the tennis journey without the proper safeguards in place is a prescription for trouble

d) We've never been more knowledgeable, more aware, and more engaged with youth mental health, yet we continue to fall further behind. What gives?

Slide 3) SOLUTION: Build the Safeguards by becoming Pro-active. 

Be preventative instead of Corrective

We've left too much to chance for too long

Using all forms of multimedia, a data-driven performance and life enhancing program assured to give players a competitive advantage. 

Introduction: Introduce and Define Topic:

Video: Patrick McEnroe's Whiteboard Explainers

Personalize: Myself sharing my experience strength and hope from my life story

Podcasts: Interviews w industry heavyweights about their experience with topic

Resources: Additional video and readings

Testing: Take questionnaire on topic before and after, charting progress in incorporating knowledge

 

SLIDE 4:  The Product

The First Ball To Last App

The Power of Daily Routines

Daily Check-Ins

First page order should be 

Morning Routine 

Feelings Round

Daily Affirmations

Pre-tennis check-in

Daily Review

Second Page

LiveJournal 

Meditation

Reading

Spiritual Practice

Stretch/Yoga

Service

Third Page

 Check-in

(Feelings on the 5 balls should be}

Anxious, Excited, Depressed, Optimistic, Overwhelmed

(Bring test with Dr Z slides over to the SOLUTION section. Just add them to the stack you have there.


Slide 5 will be HOW IT WORKS

(Top Left) Vital Signs: Developing Daily Routines to Enhance and bolster Emotional Intelligence

(Top Right) Immune System: Coursework over fields of Emotional Intelligence, Positive Psychology, Cognitive Psychology, Character and Service and Spirituality to build strength and health across all fields

Bottom Left: Testing. Program will be data driven with testing before and after courses to chart development

(Bottom Right) Gamification: Designed for each player to emulate their ideal player, developing in themselves all the attributes they admire in others


Slide 6: Why Tennis should read Why a Tennis Mental Wellness APP

Show APP usage is now 90% of all time spent on Smartphones

Show Mindfulness/ Mental Health App use explosion graphic

Tennis with over 5 million junior tennis players and over 17 million total players is a completely untapped market

Besides the USTA, there are 154 other tennis federations around the world that would benefit greatly from my Program 


Slide 7   Competition

Not sure what to say here other than there is none.. I will speak over the slide in my Power Point explaining how we are the first of our kind etc.. Your call on the graphics..


Slide 8 Competitive Advantage or Unique Value Proposition

 

Direly needed for a huge untapped market. The ability to have at one's fingertips smart clean valuable info to be accessed at a moments notice.  A detailed informative APP like ours is well overdue. 

 

Online coaching has many moderate inroads in certain fields of the tennis industry, but nothing has address the mental and emotional demands of the tennis journey. 

 

Groundbreaking coaching concept. A player has an entire mental/emotional/psychological support system in their hands at all times, information often the ultimate determinant of success and failure

 
With an easily Downloadable and accessible APP, never been easier to reach such a large target audience so efficiently 

 

Slide 9   REVENUE MODEL

Sources of Revenue

 

1) The First Ball To Last APP

 

All for the cost of a private lesson.. (100/yr..or 10 dollars a month)

 

I currently have over 50 topics mapped out in the fields of

 

Introductory Subjects, Emotional Intelligence, Positive Psychology, Cognitive Psychology, Spirituality and Service, Character Development... Depending on frequency of roll-out, looking at a solid 3 years of material all ready to present

2) Books..

Should be able to publish an annual version of our work.. Won't make much on book, but important for promotion/marketing. Will attract media attention and bookings. Excellent promotional value. 

3) Eventually add Mentoring Service... For those seeking more direct help we provide mentoring services with experts in a variety of fields. Thousands and thousands of kids and families out there that would benefit greatly from this. Should be able to grow this with proven testimonials it works, from students and hopefully a high profile players

4) Care Packages. It Starts With Love:  For the younger kids who are likely too young to fully incorporate the body of the mental wellness curriculum. Care Packages full of cute little affirmation type trinkets. (wrist bands, hats, sunblock, socks, etc.. Have it ship quarterly in the mode of FabFun or BarkBox.


Slide 10  Marketing Strategy


Philosophy: Sell to Parents, Appeal to both parents and kids


Influencer Partnerships: Exploring area for high value partnerships


Content Marketing: Targeting all relevant demographics with pointed content, leveraging our high-profile industry connections to reach maximum audience through all multimedia forms


Social Media Marketing: Intend to be aggressive across all platforms with hopes of developing viral characters/ideas to draw attention/traffic


Slide 11: Contact Info


Barry Buss

5000 Gracious Drive

Franklin, TN

37064


Email: Barrybuss1964@yahoo.com


Phone: 310-776-0180



Investment Needed


200,000 for 6 months


Use of funds


50,000 for development and upkeep of APP


50,000 salary for myself and content creating talent for development all parts First Ball To Last


50,000 Advertising, Legal, Social media, Content creation, Logo, 


50,000 Set Aside for unexpected and cost over runs

 



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