Content Creation File

Six Levels of Video Content Needed

Within Site

1) Important Video Introducing FBTL and How It Works..  Pat Mac, Myself, others, on the serious side

2) Series of  explainer videos to introduce each section within the Program, their purpose and how it will help you on and off the court..  

3) Shorter sharper entertaining videos within each section profiling a different topic  For Example.. Within the Emotion Racket, a 45 second-minute video on dealing with frustration from Conor Casey.. 

4) Development of Channels within site for each section (Teaching Academy, Emotion Racket, Daily Routines, Character and Spirituality, etc   for once weekly content additions for each with a noted content creator heading each channel... i.e.  Conor Casey's Emotion Racket update

Off site: 

5)  Series of Reels and Internet ready content, IG, Facebook Tik Tok, Youtube, blanket the internet with sharp eye-catching content... Gunning for the VIRAL clip  Relentless creation of clips to blanket web with content. Never been easier to reach so many so quickly

6) FBTL/UTR Instructional Videos.. Series of 4-5   2-3 minute videos going over the program to our UTR/FBTL tournament entrants... Will be instant revenue generator for the Project.. could become quite massive if these catch on and we get full UTR Blessing/Partnership.. They are everywhere

Farther out..  Longer Documentary on my story, my book, my journey to how I got to this place and how we intend to fundamentally change how players compete at tennis.. Keep pushing out our Program to the public

 

More Specifically...Total Output to front load site and have it ready for the Public

Main Intro Video: One 2-3 minute Video

Section Introduction Videos:  Six 90 Second explainer videos

Within Section Videos:   25-30  45 second-minute Clips 

Development of Channels: No videos yet, but will want to have unique sets ready to go to upload once site is live.. one per week per channel 

Outside of site

UTR/FBTL Event videos.... Five  2-3 minute instructional videos for events

All the marketing content we can create.. Lets get all our talent together and brainstorm hard

 

Different Channels:

1) Teaching Academy Channel   Video of what it is and how it works..    Build Immune System   My Podcast  Where I am asked questions about Teaching Academy Topic  Myself

2)  Daily Routines Channel   Check Vital Signs.. Series of Core Videos .. (5 In Total)  My comedian friend Wade Murphy..

3) Emotion Racket Channel   Emotion Identification/Regulation Resource ( One longer Emotion Racket Explainer, shorter ones for each emotion) Conor Casey

4) Pep Talk Series Channel   Troubleshooting Challenging Situations (One Explainer.. One for each situation with pros  Have Tennys Sandgren..will branch out to more players

5) Character/Spirituality Channel   Our Super Power (Positive Psychology)  Going to talk to Murphy Jenson

6) Player's Box Channel  Resource for Managing our Tennis Relationships (Parents, Coaches, Partners, Team Mates)    Patrick McEnroe


Comments

Post a Comment

Popular posts from this blog

One Last Ball..

I sat fidgety atop my club's veranda trying to stay loose, stretching my cramping too-tanned legs for my final lesson of the day. Yet my client was late. Calls to his number got us nowhere, none of the girls at the desk recognized his name. Inches away from my favorite kind of lesson, the no-show, no-call, still get-paid type, I heard the rumblings of a classic car muffler circling the parking lot past the tree line. The ultimate mixed feeling. The tired sore part of me aching for early quits, the professional in me trained to be patient and understanding. My coach's periscope activated, I scanned the horizon profiling all within site when down the shrub-lined pathway an elderly gentleman appeared. On a scalding hot and humid summer afternoon he was covered head to toe in old school tennis attire. His bottoms pleated white tennis pants, his top a zip up the front white jacket top with the collar flipped up, white gloves covering both his hands, a classic look from another time...
Read more

A Few Words About The Passing of John Leonard Davis

The Southern California tennis community lost one of its most iconic members last week, John "JD" Davis. I'd like to pen a few words about my former teammate, tennis peer, partner on court and in crime, and most of all, friend. As with many of us, I first encountered JD on the indigenous hard courts of Southern California. SoCal junior tourneys were mass mobilization events. Entire cities taken over for weeks at a time, with every playable court available used in furtherance of our dreams, to some day compete on tennis' grandest stages But there was one event where all of Southern California came together, that one being the historic Ojai Championships held annually the last weekend of April. I first saw John as a wide-eyed junior player peering through the fences of Ojai's Libby Park.  A couple years my senior, JD channeled strong Spicoli Fast Times at Ridgemont High vibes. Long stringy shocked white hair from too much sun, his skin tanned to a burnt crisp. All t...
Read more

A Father/Son Story For This Father's Day

A Father/Son Story on this Father's Day   For those of us who had complicated relationships with our deceased Dads, Father's Day can be bittersweet. There are no more moments to share, no more significant dates to celebrate. All that remains are the ever-fading memories of how it once was. With each passing year, I feel our relationship differently, the half-life of the more painful moments ever receding, I feel little of the angst I once did. Maybe it's maturity, maybe just grace. Who knows. What I do know is there's a void in my life, that something once important and defining is missing and no longer. And though our relationship had more than its share of challenges, even in the most dysfunctional of father-son dynamics, sometimes you just wish they were still around. Like most fathers and sons of our era, our early bond was cemented around sports. Growing up in New England, our first passion was ice hockey. I played it, he coached it, we watched it. Bobby Orr and th...
Read more