SWOT for FBTL

STRENGTHS

1) Grasp of material... Lived it, Wrote about it, Teach it everyday, Know how to communicate it

2) My standing in tennis community. 

3) My Contacts in tennis community

4) Massive untapped market. Players/Parents will go to great lengths for athletic dreams

5) Vision.. Program/App/Content/Delivery..

6) Revenue. Instant. App Store, Double click, Apple Pay, You're on your way. FBTL, a years program, all for the cost of a private lesson .. In APP advertising, Merch, Mentor Services.. All sorts of revenue opportunities within site

7) Tennis is hot again. 600,000 USTA leagues players, 800,000 UTR players. 154 tennis federations worldwide...Juniors/Adults/Global. Numbers very promising. Tennis Market robust and healthy, constant infusion of new players/families to competitive tennis annually

8) Strong tag line: Performance Enhancing as well as Life enhancing... By using this program, You will achieve a competitive advantage over your peers..not just in tennis, but in life

9) Developing Dream Team of content creators  Conor Casey, Tennys Sandgren, Patrick McEnroe, Rex Miller and many more to come

10) Scalable to other sports.. Baseball/golf/Pickleball etc 

 

WEAKNESSES

1) My Business inexperience.. I will overpay and undercharge with the best of them :)

2) Funding... Marketing will be key

3) Competition??? I'm so far ahead of everything out there. Powerful opening splash with a star-studded team would discourage competition from entering space


OPPORTUNITY

Unique Value Proposition

 

Mental/Emotional Health Program APPs are all the rage

 

Direly needed, nothing out there even close, the tennis journey is a unique, stressful, demanding and daily.. Distilling the entire tennis experience into one space...A handy informative resource like this is well overdue. The ability to have at one's fingertips smart clean valuable info to be accessed at a moments notice.

 

Online coaching has many moderate inroads in the tennis world. 

 

Revolutionary coaching concept.. player has entire mental/emotional/psychological support system in their hands at all times, often the ultimate determinant of success and failure

 
With an easily DL and accessible APP, Never been easier to reach so many so quickly/easily.. 

 

THREATS 

Content can run a little dry.. Important to make it educational, entertaining and inspirational... The foundation of all my work

User Experience: Selling players on the need for this type of Program... We are in an Attention Economy.. 


MARKETING/SALES

 

Have an agreement in principle with UTR to run FBTL themed events... Will provide template/schedule for them..

This has huge potential as a revenue generator... Can run these all across the country simultaneously while promoting/selling program at grass roots level...

The model will be instantly profitable and east to repeat.. 

Summer of 26... I will have another book out... First Ball To Last ..An Emotional Intelligence book for competitive tennis players .. Planning nationwide book tour in RV barnstorming coast to coast to push FBTL/UTR events as well as book talks... 

Will have a Press agent.. gentleman named Steve Pratt (SoCal guy)... Can set me up with media opportunities on every stop

Will also attend all the various conferences... Sectional and National   USPTA (RSPA0 as well as USPTR... Will curate presentation of FBTL at programs and market hard Academy directors/Teaching Professionals..

Have inroads with ITA... Incoming president Neel Grover is a former player of mine and supporter of program... Would love to link in with ITA and specific teams to use FBTL

Dr Hainline is a fan..  Need to get them onboard.. USTA would be the ultimate coup, but they can be tricky to deal with

 

Hard Grass Roots push in 2026... 

Ultimate Goal is top tier player pushing out program during ESPN/Tennis Channel TV media blitz during US Open or other major events.. 

Goals are Good!!


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