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Showing posts from May, 2025

Content Creation File

Six Levels of Video Content Needed Within Site 1) Important Video Introducing FBTL and How It Works..  Pat Mac, Myself, others, on the serious side 2) Series of  explainer videos to introduce each section within the Program, their purpose and how it will help you on and off the court..   3) Shorter sharper entertaining videos within each section profiling a different topic  For Example.. Within the Emotion Racket, a 45 second-minute video on dealing with frustration from Conor Casey..  4) Development of Channels within site for each section (Teaching Academy, Emotion Racket, Daily Routines, Character and Spirituality, etc   for once weekly content additions for each with a noted content creator heading each channel... i.e.  Conor Casey's Emotion Racket update Off site:  5)  Series of Reels and Internet ready content, IG, Facebook Tik Tok, Youtube, blanket the internet with sharp eye-catching content... Gunning for the VIRAL clip  Re...

FBTL/UTR Seminar Events

  Five hour FBTL/UTR Event... Two different versions.. 6- 8 or more courts 15-20 players and their parents 12:00 Meet and Greet.   Play professionally produced 2-3 minute Video produced by Rex with all our content creators of what FBTL is all about and how using the program will help you... not just performance enhancing but life enhancing too Address players first... Today is a competition day. FBTL has an array of resources to assist you in best preparing and managing yourself on competition days... Show video explaining how following sections work: Power of Daily Routines: Preparing you emotionally for your day ahead The Emotion Racket: Identifying how you feel and taking steps to manage/regulate/sustain Pep Talk Series: Troubleshooting. Every imaginable tennis situation and how to best cope. Using these regularly will consistently put you in the best possible mindset to compete your best.. (Notice I say Compete and not play) Only so much we can control. You will ...

SWOT for FBTL

STRENGTHS 1) Grasp of material... Lived it, Wrote about it, Teach it everyday, Know how to communicate it 2) My standing in tennis community.  3) My Contacts in tennis community 4) Massive untapped market. Players/Parents will go to great lengths for athletic dreams 5) Vision.. Program/App/Content/Delivery.. 6) Revenue. Instant. App Store, Double click, Apple Pay, You're on your way. FBTL, a years program, all for the cost of a private lesson .. In APP advertising, Merch, Mentor Services.. All sorts of revenue opportunities within site 7) Tennis is hot again. 600,000 USTA leagues players, 800,000 UTR players. 154 tennis federations worldwide...Juniors/Adults/Global. Numbers very promising. Tennis Market robust and healthy, constant infusion of new players/families to competitive tennis annually 8) Strong tag line: Performance Enhancing as well as Life enhancing... By using this program, You will achieve a competitive advantage over your peers..not just in tennis, but in life 9) Dev...

What You Can Do To Improve Tennis' Environment

  Improving environments are common in society today. Schools have anti-bullying campaigns, smoking in public has been eliminated (remember when planes had smoking sections? Yuk!!), corporal punishment at school and home is now seriously frowned upon, over-the-top Coaching behavior like Woody Hayes and Bobby Knight is no longer tolerated, and the noise pollution of leaf blowers is on a tight leash, with the clank of Pickleball hopefully not far behind. So, it should come as little surprise that tennis has made strides to improve its environment. Parents must be on their best behavior; the consequences for poor line calling have risen dramatically. Competition formats have eased, with more team events to foster community while shortening matches to enhance players’ overall experience. As a tennis lifer, I'm constantly hearing about improving the overall competitive tennis environment. I've compiled a short list of things I think every player could do themselves to improve the ...